"The Brave Little Tailor" is a German fairy tale collected by the Brothers Grimm. In it, a tailor is challenged by a giant after a communication misunderstanding. Instead of backing down, the tailor uses his wit to overcome the giant. And as with so many fairy tales, this leads to him marrying the princess and living happily ever after. 

The power of being small

The moral of the story can be applied to small businesses too.  You don’t need to be on the same scale as Walmart, Samsung, or Royal Dutch Shell* to succeed. In fact, your “smallness” could be the very thing that provides a path to your success. 

Small businesses are flexible, personal and fill business niches that can prove highly profitable. As they say, dynamite comes in small packages. 

How to leverage your dynamite

Take a look at some of the latest trends impacting small businesses; and how, even without a big business budget, you can utilise them to grow your customer base. 

Be human

One of the biggest gripes consumers have about large corporations is the inability to speak to the person who matters. So often customer service is directed by a series of mechanical voice prompts, which culminate, at best, with a person using a script to handle the complaint or query. 

Being small means that your staff are far more knowledgeable about the business as a whole. Being small means that building relationships between your employees and your clients is a lot more likely. Relationships lead to knowledge of what is making your client tick – which is more valuable than the largest marketing budget.

Carve a niche

Laser-sharp focus is possible when you aren’t so big that you have to try to appeal to everyone. By creating a niche for yourself, your pool of prospects may shrink, but the conversion rate of those prospects becomes much higher. 

It’s not that all markets need specialist services. However, when you truly understand their needs, the way their businesses operate, and learn their language, the growth of your client base organically. Any marketing you do becomes much more targeted and your ROI soars. 

Be yourself

One advantage of not being corporatese is that you can embrace your quirkiness and appeal to potential customers in a more soulful manner. 

From more approachable management to creative problem-solving, being small allows your team to tackle any problems head-on, rather than burying them in red-tape so often associated with larger organisations. 

Outwit

One potential downfall of being small is a limited budget. Luckily, just like the brave little tailor, there is always, always a solution! And being small means you are open to learning and experimenting. 

So whether you need to outsource your HR instead of employing a whole department, or if you are turning to cloud-based accounting packages to streamline your accounts; today’s technology has made running a small business simpler. 

For more information on how to maximise your pint-size, contact me today.
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