What Exactly is Inbound Marketing?

Inbound marketing is one of the best value-for-money options to get your business *out there*. It's all about using digital technology to:

• educate
• engage
• enlighten, and
• build relationships with your prospects and customers.

The internet has changed the way business is conducted. Whereas in the past we sent out adverts via newspapers, magazines, TV, or radio etc. Now, when the public wants to invest in a product or service, they simply hop onto the internet, and search for all the information they need in order to make their purchase decision. In other words, as marketers, we need to draw them in.

Requirements of Inbound Marketing

As business owners, there are two main requirements:

1. Be easy to find
   Because people are looking for information, it is essential to be "findable". This is done through SEO (search engine optimisation, social media marketing campaigns, paid digital advertising, and so much more. For more information on these topics, sign up for my newsletter, as we will shortly be sending an in-depth look at these concepts directly to your inbox.)
2. Social proof
   When you prove that you have your customers' interests at heart, you are no longer perceived as a salesperson, but someone who wants to help. When an interested party is looking for the type of service or product you offer, your brand ambassadors will have nothing but good things to say about you. 

Punting is OUT. Engaging is IN

The basic building blocks of inbound marketing are made up of:

• A well-designed website
  Easy to navigate, memorable name, engaging, specific landing pages as applicable
• Shareable content
  Good content which is relevant to your ideal customer, newsworthy, helpful, entertaining, and/or informative is bound to be shared... and each share widens your catchment zone.
• Social media cross-pollination
  Increases accessibility, initiates conversations, generates testimonials
• Paid advertising
  Boost your presence with PPC
• Analysis tools
  Each business and each audience is unique. Using analytics allows you to test and measure your inbound marketing in order to tweak them as needed.

Would you like 20+years of marketing magic applied to YOUR business?
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