Coming soon!

Facebook is currently working on their own search engine. This will mean stronger search capability within social media. “Googling” on Facebook buying products through a messaging application on Facebook is soon going to be possible!  You’ll able to engage with customers through Facebook’s messenger app. Customers can purchase online through the app, receive order notifications via IM, share their delight about their purchases and rave about the product or service without even leaving Facebook! This exciting development is imminent, but what is trending right now?

Continued Growth

We are continuing to see more internet usage – thanks, in part, to better bandwidth availability and the installation of fibre infrastructure in many urban areas. 

Blockers

The debate about ad blockers rages on and as marketers try to stay ahead of the ad blockers, we have to acknowledge that if advertising isn’t relevant, it’s annoying. One of our era’s greatest challenges is to create advertising that seamlessly blends with browsing and even becomes an eagerly anticipated part of it.

Snapchat has taken the social media world by storm – especially in the younger (economically active) demographic. Few brands have used Snapchat as a marketing medium to date, but it is set to EXPLODE. The beauty of it is that you can create integrated marketing campaigns that offer exclusive content to the youth. And users love the exclusivity of it.

Check out the World Wildlife Fund’s #Lastselfie Snapchat Campaign which Raised Awareness about Endangered Species.

Live video streaming

Meerkat and Periscope are apps that allow users to live stream videos from a mobile device and share with the Twitter community. You simply hit ‘stream’ and you are sharing content instantly with your audience. This is great for new product releases, live Q & A sessions, celebrity takeovers or behind-the-scenes sneak peeks.

“Old” Favourites

Instagram continues to be a massive player online. That visual format lends itself perfectly to advertising and with Instagram ads, it is now possible to create a carousal ad that allows you to produce multi-page ads or create 30 second video ads.

For more information about business coaching and business consulting services, contact me:
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